Indian Potash Limited

The evolution of IPL started sometime before the seeds of the ‘Green Revolution’ were sown. Indian Potash Limited was incorporated under the Indian Companies Act with the objective of import-handling, promotion, and marketing of Potash in the entire country. The extension and promotional activities of IPL were recognized by the farmers across the nation and were well appreciated by the Sivaraman Committee on Fertilizers as well as the National Commission on Agriculture.

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IPL gets the credit for helping the founder realize his dream reality and is the first client of the agency. IPL entrusted the agency to formulate the complete strategy for the promotion of Potash to the farmers in each and every nook of the country under the aegis of current CMD Mr. P.S. Gehlaut and his predecessor late Shri Thakur IPL reached new heights with focused communication and advertising strategy and has diversified into many other businesses besides Potash. After 48 years of beautiful mutual learning and trust  IPL continues to be the most cherished client for the agency. We showcase some of the work done in the past few years.